Data Hygiene and Integration: The Boring Secret Weapon
Standardize your chart of accounts, define metric formulas, and lock naming conventions before heavy analysis. Document these choices so newcomers avoid guesswork, and your dashboards stop drifting into different definitions that quietly break trust over time.
Data Hygiene and Integration: The Boring Secret Weapon
Use Zapier or Make for lightweight syncs, or Stitch and Fivetran for robust pipelines into a warehouse. Connect accounting, subscriptions, CRM, and ads so you see leading indicators tied cleanly to lagging financial results without manual stitching.